Penguin young readers

I’m so lucky to be part of the PYR Marketing Design team, because a) we get to work on so many amazing titles, and b) the work philosophy is the best. At PYR, book marketing is, in a nutshell, immersing yourself in a title, and then expanding its visual world into a whole new set of COOL STUFF! Animations, ads, tote bags, coloring sheets, giant signs - you name it. The challenge of adapting art made specifically for the limited format of a book or book cover into a whole host of applications (and sometimes needing to find or make more visual imagery to bring the table) is what makes book marketing, imho, the most fun form of marketing design out there!

Also check out: Sunderworld Vol 1. | The Raven Boys Graphic Novel | Dragonborn | Penguin Teen