Berkley XO is a New Adult crossover imprint by Berkley and Penguin Teen, and when it crossed my desk all it had was a logo. From there, I built out a color palette and brand look, spent hours doing custom lettering, designed an influencer mailing, animated dozens of ads, and ended up making every single piece for the launch event in NYC! One of the projects I’m most proud of (and the only one I wish I could steal a mirror from).
